“Thanks to the Internet, advances in software, and the proliferation of digital photography, consumers today have a host of efficient and inexpensive options for keeping in touch. Highly personalized cards can be produced with a few clicks of a mouse and emailed without a bothersome trip to the post office. Or you can forget about the cards altogether and remain guilt free by reaching out to loved ones through social media or various other forms of digital communication.”
Luckily for greeting card companies as well as for wholesalers and retailers, people in America seem to want hold on to the tradition of sending physical Christmas and other holiday cards in place of digital solutions, be that a digital card or a message on any one of countless social media platforms. However, it can be argued that with these extremely convenient and efficient digital options now open to the masses, the burden of convincing people to continue to spend money and time on sending physical greeting cards now falls on greeting card companies.
Ultimately, by making the exchanging of greeting cards a tactile experience by creating luxury cards that are beautifully ornamented with different finishes, foils, embossing, lights, and sounds, UWP Luxe is a savior to the industry. Through this new approach, the greeting card industry can catch a well-deserved break and continue to thrive in a new, and hopefully more enduring way.