Behind the brand.

Our aspiration is to transform paper into beautiful designs and explore the possibilities of a modest medium. We hop the integrity of our beliefs shines through in all our products!

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Our Dear Alchemy, Collection is a miniature card line featuring die-cut and interactive elements. Each design is handled smartly to create little salutations with big impact.

Our Pure Alchemy cards celebrate the best in paper engineering with trend-driven designs. These eclectic greeting cards offer clever salutations and can be purchased for a variety of sending occasions.

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